Creating a Good Offer
Why crafting a great offer is more than just pricing or skills—it's about anticipating client needs, showing results, and reducing risk.
Creating a Good Offer is Hard
Most people think a great offer is about slashing prices or showcasing your technical expertise. The reality? In a global marketplace where talent is everywhere, those things barely matter. Your offer needs to be much more.
"Your clients don't care about your tech stack; they care about the outcomes you can deliver."
— Fabien Rajaonarison
Anticipate Client Needs
Great offers anticipate what clients need before they ask. Keep a running list of every question you get from clients. When you address these proactively, you remove friction and build trust.
Showcase Outcomes, Not Skills
It doesn't matter how many libraries of React you know. Your prospects want to know if you can increase their revenue by 20%, or cut their server costs by 30%. Your offer must focus on the specific business outcomes you deliver.
Reduce Perceived Risk
Clients are making a leap of faith when they choose you. Reduce their perceived risk with guarantees. Offer a no-questions-asked refund if they’re not satisfied within 30 days, or provide 6 months of post-project support. These small gestures go a long way in making your offer irresistible.
Final Thought
A good offer is not about you—it’s about the client. It’s about solving their problems, not showcasing your skills. Remember: every feature in your offer must reduce risk, build trust, and demonstrate clear outcomes.
